Learning the Ins and Outs of SMS Marketing
Mobile marketing or SMS marketing is basically the
same thing. Most mobile phones now have the ability to receive and
respond to SMS messages. SMS stands for “short message service”. It is a
type of advertising that is taking over the old standard methods. Going
virtual is the way to get the word out about business and promotions.
Today, children are starting as early as kindergarten learning all about
computers and how to use them. With society being so technologically
advanced, what better way to advertise to them?
When shoppers
go to a store and clerks ask them for their phone number, they are doing
this for SMS marketing. It seems anymore that people cannot just go and
purchase something without being asked at least three or four questions
by the cashier. Most stores will ask the following questions: What is
your zip code? What is your telephone number? What is your email
address? These are the top three questions that they ask. They enter
responses to these questions into a computer system for a reason; they
are going to use this data to sort demographically for sales tools. If a
customer is a lady in a woman’s clothing store and she lives in the
vicinity, they can send her a computer-generated text message to
advertise store sales or coupons. It is a way of targeting the customers
who already use their services and trying to retain their business. It
also helps to bring in new business.
One way to target
shoppers is by offering an incentive. If the store knows that someone
shops there, they can offer them a coupon to get them back in the store.
Based on the trends, they can see who has not been shopping there for a
while. The goal of this type of advertising is to find out why they
have not been shopping there and to get them back in to buy. It is a
kind of personal service and communicating with the customers in new and
inventive way. There are many methods to doing SMS. It goes beyond just
promoting coupons. It is also possible to use interaction by simply
asking customers a question and having them respond. This is also a
great time to bring social media into the whole arena.
Businesses
that are still not sold on the whole SMS concept may look at other
people’s successes. Because the newspaper and magazine media are just
not as effective as they once were, new and inventive ways are taking
center stage in an effort to get customers into a business.
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